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REI Changing Famous Return Policy

by Matt
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Published on: September 17, 2013

The basement at the flagship store of REI Inc., the privately held sporting goods chain based in Seattle, is like an evidence locker for how the outdoorsy retailer earned an endearing nickname: Return Everything Inc.

Hundreds of returned items are stacked in bins, hanging on racks and lining shelves. Tags detail the customer complaints: “suddenly not waterproof” on a frayed, blue, men’s rain jacket from a previous decade; “don’t fit well” on a pair of thick, black, women’s clogs so well-worn that their original design has faded.

Read the article here.

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